Strategy Daddy…Now Available EVERYWHERE! (almost)
Friday, May 14th, 2010 | by Michael Keesee | Comments
The rather humble beginnings of this book started back in Wichita Falls when I was a Local Sales Manager for KSWO TV. When my team would meet a client we would spend a bit of time trying to find out everything we could about his or her needs.
After the initial client meeting, we would sit (usually around lunch…’cause I like lunch) and discuss a client’s problems, analyze the competition, the way they did business, the industry they were in and how they marketed currently.
Enlightenment near the elevator
Tuesday, May 11th, 2010 | by Michael Keesee | Comments
The building was tall. I was on the ground floor though. Waiting for the elevator to come and take me up. And what I saw while waiting turned some lights in my brains.
A lady in a business suit turned up from nowhere. She went over to a vending machine. And of all things, she purchased a bottle of water. This wasn’t enlightening in itself. But when you take the whole ground floor into account, it is a bit. You see, there was a cold water cooler right across the vending machine. It would have just taken the lady 3 steps to cross over and drink water for free. Yet she spent 1.25$ on a bottle of water. › Continue reading
The Magical Laundry Lady
Monday, May 3rd, 2010 | by Michael Keesee | Comments
The magical laundry lady
Half a century ago, a lady started a laundry service. She was brilliant, magical even. She could take out everything from coffee stains to mud to even pet stains. She had a bag full of tricks to remove any and every type of stain. Her venture was quite successful. Clients were becoming loyal and used to come back to her week after week. › Continue reading
Strategy Daddy – Now Available for Pre-Order
Monday, February 1st, 2010 | by Michael Keesee | Comments
For the executive: Strategy Daddy helps to better understand how products are seen by customers. Executives applying these strategies will develop products and marketing messages that increase sales.
For the manager: Strategy Daddy clearly identifies methodologies for developing a hook or angle for products and services. Managers will see a firestorm of success by combining creativity with strategy.
For the entrepreneur: Strategy Daddy offers case studies and associated tactics as a better filter than the usual gut check. Entrepreneurs will see strategies stripped to the core for application to new business.
Pre-Order Here:
Time Line Positioning
Friday, January 29th, 2010 | by Michael Keesee | Comments
When it comes to a new product or procedure, the challenge is that of overcoming the incumbent, the tried and true battle-tested original. You must convince the consumer that your product is either new or improved. I never understood how a product could be both new and improved. If it’s new, how do you improve it and if it’s improved, it can’t be new as there would be nothing to improve. Figure out which one you are, and find something in the market to compare yourself to. If you are coming into the market against an old competitor then you might try to position yourself as the new thing by creating a time line.
“My grandfather always told me he shaved with a straight edge razor, sharpened on a stone every morning. He says my dad was lucky to get one of those newfangled hand razors with the blade already angled for you. I remember how he ridiculed my older brother for being a pansy with his Mach III razor. I don’t think I’m gonna tell him about my NEW OCHO CALIENTE. Eight blades to ensure I get down to ‘a few less layers of skin’ smooth. It comes with two strips, one moisture strip to ensure a quick shave, and one absorbent one to help the blood clot quickly. Now that’s sharp!” › Continue reading
The Right Pond Makes the Bait Work Better
Wednesday, December 2nd, 2009 | by Michael Keesee | Comments
Abraham Lincoln must have have been highly accomplished with a hook and cane pole. It’s a rational conclusion when one appreciates his deep understanding of both strategy and tactics.
For many of us, the terms are intertwined, frequently interchanged, and often confused.
Strategy and tactics. Tactics and strategy. Like so many terms in business, these have come from the military. Strategy is the planning of the grand scheme of how to win the war. Tactics are the planning of individual battles. Strategy is a decision of what to do. Tactics are choosing how to do it. Tactics constantly change. Strategy does not. › Continue reading
Because They Don’t Care About You Like You Do
Tuesday, December 1st, 2009 | by Michael Keesee | Comments
As much as we would all like to think that we are all critical thinkers, the general public isn’t. Does anyone really stop their daily routine, sit and think about a specific business, research the advantage of using one product versus another and make an educated decision? › Continue reading
Maslow and his Hierarchy of…Marketing?
Friday, November 20th, 2009 | by Michael Keesee | Comments
“I just self-Actualized, and it felt WONDERFUL!”
You have no doubt heard the old marketing story about the drill bits and the holes. I wish I knew whom to credit for the example. The example goes that thousands of drill bits are sold every year, but who wants a drill bit. People want the holes. So sell them on the value of a hole. I want to take that even further.
Who wants holes in their walls? No one! They want holes to put screws to either hold a something together or hang up something. Sell them on how they will feel when they finally hang up that College Degree, knowing that it is secure…just like your child’s future. This is an example of what I have nicknamed Maslowing. › Continue reading
Book Review: The 60 Second Referral
Thursday, November 19th, 2009 | by Ankesh Kothari | Comments
I have a confession to make. Even though I’ve written about how powerful a followup marketing system is to generate more business, I don’t have a systematic followup system working for me. I’ve always procrastinated in creating a followup system because the whole idea overwhelms me.
- Who should I contact and how many times?
- How to contact them?
- What to talk with them about?
- How to plan it all out?
- How to keep track of everything?
And so, I’ve always been stuck because of this overwhelm. Sure, I send out emails when work seems slow. And write newsletters and blog posts every so often. But I’ve not invested time in being disciplined to create a followup system that works like clockwork. Because I always thought it was too much work. It was all too hard. How wrong was I! › Continue reading
Burger King Marketing: How To Make The Customer Realize They Love Your Product
Tuesday, November 17th, 2009 | by Ankesh Kothari | Comments
“Absence diminishes small loves and increases great ones, as the wind blows out the candle and fans the bonfire.” - Francois Duc de la Rochefoucauld
How do you find out how much people love your products? How do you find out what features of your product people absolutely can’t live without and what product features are just ho-hmm? Sure you can ask your clients to fill out a survey form. But the results are not always accurate. So what do you do? You use a whacky trick Burger King recently used to gauge their clients reactions… › Continue reading
The Strategy Daddy Blog
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu
On this blog, you'll get to read wicked-good marketing strategies and stories that will help you grow your business at record speed.
Available Now!!
"Strategy Daddy" by Michael Keesee and Ankesh Kothari is Now available at Barnes & Noble or a book store near you. You can also find it on Amazon.comAbout Your Authors
Michael Keesee is a natural creative thinker and problem solver. He's unmatched at finding exactly the right emotional hook to draw prospective customers through your advertising.
Contact Mike at KeeseeM@Hotmail.com
Ankesh Kothari is a systematic problem solver who often writes in bullet points. He has this uncanny ability to chart the shortest route from where you are to where you want to go to.