In the fall of 1960, Wilbur Hardee opened a drive-in quick service restaurant. The restaurant became extremely well known and in 1963, it became the first in the fast food industry to make a public offering of stock,
2 years before McDonalds!
Sometime after that, Hardees got lost. They could not cope up with McDonalds, Burger King, Wendy’s and other fast food chains cropping up everywhere. Hardees were losing a lot of money. The big chains were introducing $1 menu and Hardees, like many other restaurants, tried to keep up with them. This strategy almost ran them out of business. Things were turning from bad to worse until some one in the management took some important key decisions. Continue reading “The six dollar burger”
Tom Monaghan was on his way to super success…but he didn’t know it yet. It had just been a few days to his opening of Dominos pizzas and already there was trouble. Almost all of his employees decided to bunk work on the same day. Tom was contemplating whether they should even open the pizza place that day.
What would you attempt to do if you knew you would not fail?
Maybe it was the recession.
Books and Books invited you to “Local Business Author Launches Marketing Strategy Book” on Friday, June 4 at 7:00pm.
“I am going to have to go blow my brains out,” says John Baky. Why? Because he is a curator of the Dylan collection at La Salle University and he can’t understand what Bob Dylan is doing in an advertisement – of all things for Victoria’s Secret. 
Hotels are very rigid in their time schedules. They don’t think in terms of their customers’ convenience. They tell you when to check in and when to check out. In most hotels, if you stay 30 minutes more than their checkout time, they will charge you for one whole day! 
Belgium is known as the king of chocolates country. For centuries, they have exported fine chocolate throughout the world. But one chocolate stands out even in Belgium: Godiva. From New York to Paris to Tokyo, it is Godiva that brings the best of Belgium to the world. 
The rather humble beginnings of this book started back in Wichita Falls when I was a Local Sales Manager for KSWO TV. When my team would meet a client we would spend a bit of time trying to find out everything we could about his or her needs.
The building was tall. I was on the ground floor though. Waiting for the elevator to come and take me up. And what I saw while waiting turned some lights in my brains.