Joe Girard is born during the 1929 depression in one of the most deplorable ghettos in Detroit city. Joe has a difficult relationship with his father. At a very young age, Joe starts shining shoes of people in salons. He has a tough childhood. But even though Joe comes from a poor background and has a hard start, he becomes really successful.
How successful does Joe become?
The Guinness Book of World Records listed Joe Girard as the “World’s Greatest Retail Salesman” for 12 consecutive years.
People actually lineup to meet Joe, so that he can sell them cars. A long queue is always noticed in front of Joe Girard’s dealership on every Saturday morning. Joe Girard sells more cars individually than most dealers sell in total. He sells an average of 6 cars everyday, throughout his selling career. In all, He sells 13,001 cars during his selling career… all at retail.
What’s Joe Girard’s Selling Secret?
Joe builds and maintains relationships. Joe sends 13 cards to all his prospects and clients every year. One every month and one for Christmas. He creates a place for himself in the brains of his prospects and clients by keeping in touch with them.
He makes sure that he is in peoples’ minds when they have to buy a car. And that is how he sells 6 cars a day, everyday.
Action Summary:
- Keep in touch with people regularly.
- Send them “Thank you” notes.
- Send them season’s greetings.
- Send them news and information that will be beneficial to them.
- Send them free goodies.
