I have a confession to make. Even though I’ve written about how powerful a followup marketing system is to generate more business, I don’t have a systematic followup system working for me. I’ve always procrastinated in creating a followup system because the whole idea overwhelms me.
- Who should I contact and how many times?
- How to contact them?
- What to talk with them about?
- How to plan it all out?
- How to keep track of everything?
And so, I’ve always been stuck because of this overwhelm. Sure, I send out emails when work seems slow. And write newsletters and blog posts every so often. But I’ve not invested time in being disciplined to create a followup system that works like clockwork. Because I always thought it was too much work. It was all too hard. How wrong was I! Continue reading “Book Review: The 60 Second Referral”
Joe Girard is born during the 1929 depression in one of the most deplorable ghettos in Detroit city. Joe has a difficult relationship with his father. At a very young age, Joe starts shining shoes of people in salons. He has a tough childhood. But even though Joe comes from a poor background and has a hard start, he becomes really successful.
1970s is known as the decade of revolution. Neil Armstrong has jumped on the moon just a year back. The first test tube baby is born. Intel introduces microprocessor that revolutionizes the computer industry. There is advancement on the civil rights front. The neutron bomb, which destroys living beings but keeps buildings intact, is developed. The Beatles breakup and Elvis dies. Everything is undergoing change. So it came as no surprise when the women’s hosiery market underwent a revolution too.