Selling bulbs with a twist
Friday, August 27th, 2010 | by Michael Keesee | Comments
It was the fall of 1987. Steve Leveen had just been fired from his software design firm. His wife Lori Granger Leveen was pregnant. Steve read about halogen light bulbs in the International Design Yearbook and he saw a huge potential in the market for halogen lamps. He and his wife decided to start selling the halogen lamps.
Then the real troubles began… › Continue reading
The mango man
Friday, August 13th, 2010 | by Michael Keesee | Comments
In the Caribbean lives a man named Gregory. He sells more fruits than anyone in the entire pack of islands. And he sells it for more money! How does he do that? He only sells fresh fruit from his small trusty boat. But he does more than just sell fruits. › Continue reading
The six dollar burger
Friday, August 6th, 2010 | by Michael Keesee | Comments
In the fall of 1960, Wilbur Hardee opened a drive-in quick service restaurant. The restaurant became extremely well known and in 1963, it became the first in the fast food industry to make a public offering of stock,
2 years before McDonalds!
Sometime after that, Hardees got lost. They could not cope up with McDonalds, Burger King, Wendy’s and other fast food chains cropping up everywhere. Hardees were losing a lot of money. The big chains were introducing $1 menu and Hardees, like many other restaurants, tried to keep up with them. This strategy almost ran them out of business. Things were turning from bad to worse until some one in the management took some important key decisions. › Continue reading
Profitable Pizzas
Wednesday, July 21st, 2010 | by Michael Keesee | Comments
Tom Monaghan was on his way to super success…but he didn’t know it yet. It had just been a few days to his opening of Dominos pizzas and already there was trouble. Almost all of his employees decided to bunk work on the same day. Tom was contemplating whether they should even open the pizza place that day.
While he was thinking, some one suggested that they should just cut out the six-inch pizza to save time. Six- inch pizzas were the most ordered ones and if they stopped selling those, they might be able to cope up with the rest of the orders. › Continue reading
What would you attempt to do if you knew you would not fail?Beating the recession selling more ice cream
Sunday, July 4th, 2010 | by Michael Keesee | Comments
Maybe it was the recession.
Frank’s ice-cream corner was not earning as much money as he had thought. No one was buying the specialty ice creams even though they were much better in taste. The normal ice creams like chocolate, vanilla and strawberry were doing good but the profit on them wasn’t good enough to keep the shop open. Frank thought maybe it’s the recession…
But before he closed his shop, he gave it one final last try. He met a marketing consultant and asked him for a few suggestions. If the consultant helped him out of his troubles without spending too much money on advertising, Frank would give him free supply of ice creams for a life- time.
Even though the marketing consultant wasn’t too keen on the ice creams, he took on the challenge. And the first thing he did was to target the basics. He told Frank: “Get the basics of selling right and you will be out of the red.” › Continue reading
If You Happen to be in the Area…of Cayman
Friday, June 4th, 2010 | by Michael Keesee | Comments
Books and Books invited you to “Local Business Author Launches Marketing Strategy Book” on Friday, June 4 at 7:00pm.
Books and Books says, “Join local business author Michael Keesee at Books & Books on Friday, June 4 at 7pm for the launch of his debut book “Strategy Daddy: Marketing Strategies, Tactics and Case Studies that Can Change the Competitive Landscape of Your Business”. “.
Event: Local Business Author Launches Marketing Strategy Book
Start Time: Friday, June 4 at 7:00pm
End Time: Friday, June 4 at 7:30pm
Where: Books & Books, Camana Bay
Bob Dylan’s Secret
Monday, May 31st, 2010 | by Michael Keesee | Comments
“I am going to have to go blow my brains out,” says John Baky. Why? Because he is a curator of the Dylan collection at La Salle University and he can’t understand what Bob Dylan is doing in an advertisement – of all things for Victoria’s Secret. › Continue reading
Which hotel allows you to check out at 8pm?
Friday, May 28th, 2010 | by Michael Keesee | Comments
Hotels are very rigid in their time schedules. They don’t think in terms of their customers’ convenience. They tell you when to check in and when to check out. In most hotels, if you stay 30 minutes more than their checkout time, they will charge you for one whole day! › Continue reading
Best of Belgium
Friday, May 21st, 2010 | by Michael Keesee | Comments
Belgium is known as the king of chocolates country. For centuries, they have exported fine chocolate throughout the world. But one chocolate stands out even in Belgium: Godiva. From New York to Paris to Tokyo, it is Godiva that brings the best of Belgium to the world. › Continue reading
The Strategy Daddy Blog
"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." - Sun Tzu
On this blog, you'll get to read wicked-good marketing strategies and stories that will help you grow your business at record speed.
Available Now!!
"Strategy Daddy" by Michael Keesee and Ankesh Kothari is Now available at Barnes & Noble or a book store near you. You can also find it on Amazon.comAbout Your Authors
Michael Keesee is a natural creative thinker and problem solver. He's unmatched at finding exactly the right emotional hook to draw prospective customers through your advertising.
Contact Mike at KeeseeM@Hotmail.com
Ankesh Kothari is a systematic problem solver who often writes in bullet points. He has this uncanny ability to chart the shortest route from where you are to where you want to go to.