The Godfather

Marlon Brando, who played Godfather, passed away recently. I have seen a number of films of his, however…none stuck with me like the Godfather.   I loved the Godfather and have watched it many a times.

And I learned one of the most important marketing lesson in that movie.

Don Corleone (played by Marlon Brando) was a poor immigrant. He grew up in poverty and yet soon became very rich, successful and powerful. He had a lot of clout amongst the politicians and the policemen. How he succeeded can be summed up in 2 lines from the movie:

“They’ll never go for it, Pop.”

“I’ll make them an offer they can’t refuse.”

Thats the secret of growing rich: make an offer people can’t refuse. While writing a salesletter, or selling face to face, or even while selling through phone - just ask:

How can you make the other person an offer he can’t refuse?

• Offer a free trial.

• Give a money back guarantee.

• Give them double the money back guarantee.

• Pay the shipping fees too.

Risk reversal is of prime importance. Let there be no risk in the offer and your profits will increase.

• Accept money in installments.

• Hook people up with credit and loans.

• Tell them how they can make money before they have to pay you.

• Or tell them that they can see the benefit for themselves and you will encash the cheque only after

30 days.

Action Summary:

• Just ask yourself how you can “make an offer they cannot refuse.”