At the stroke of midnight on December 31st, the year on the calendar changed to 2004. It was a new year. With it, M&M thought of changing its products too. For a short period of time. All the colourful M&M candies lost all of their colour: red, blue, green, yellow, orange and brown. M&M introduced black & white candies on all the store shelves. M&M’s spokesman Jeffrey Moran said “Madonna is constantly reinventing herself. So we look at it as a way of re- energizing our brand.”
Then the bomb fell. Continue reading “Fighting for the colours”